Noel Biderman, the “King of Infidelity” talks Starting AshleyMadison.com and Family Life

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Noel Biderman has generated $1 billion in the last decade thanks to infidelity.

He is the controversial founder of AshleyMadison.com (promising discreet affairs for those who are married).

Jake and Noel deep dive into relationships, cheating, why lovers cheat, how his family values informs his company and more.

Before being the most hated man on the internet, Noel was the “Jerry Maguire of Europe,” acting as agent, deal maker, broker and confidant for basketball athletes. He frequently received 2AM phone calls from athletes in Italy, complaining that their American wives were coming for a visit.

The problem was that the players had Italian wives also, and they’d ask Noel to figure out a solution. Thus, AshleyMadison was born.

When Ashley Madison launched in Japan, Noel found that sex is a form of entertainment in there. He talks about sex across cultures, how his data has make him sought after for advice and ideas for how to grow healthy relationships and more.

The Jake Sasseville Show is co-executive produced by Vivienne Kelly and Gregory Stutzer. Produced by Michael Howard Nathanson. Associate producers Max Mogensen, James Mccrae, Topher Keene and Kodi Seaton. (c) 2015 JAKE INC All Rights Reserved

• March 27, 2016

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