Shabs Mogharabi is the CEO of SoulPancake.com. She talks about YouTube as a business, insider trends and insights, the wisdom of arranged marriages, her business partnership with “The Office” star Rainn Wilson and creating a media company filled with joy and laughter.
Soul Pancake was founded in 2009 and the YouTube channel launched in 2012. Three years and nearly a billion video views later, Shabs and the team produce hit series and plenty of feel-good and heart-felt material. We take a deep dive to understand what makes the company and its people tick.
Loved our matter-of-fact and genuine conversation.
For fans of Soul Pancake, content creators, brand marketers, producers and anyone in new media, you’ll find Shabs insightful and inspiring!
Thanks to our sponsors of this episode FanDual, State Farm and Nature Box.
The Jake Sasseville Show is co-executive produced by Vivienne Kelly and Gregory Stutzer. Associate producers Brenton Gieser and Kodi Seaton. (c) 2015 PROFOUNDLY HUMAN MEDIA All Rights Reserved.